If you’re launching an online consignment store, you want it to perform as well as possible. One of the best ways to do this is to optimize your social media platforms to drive traffic to your store.
There are about 2.46 billion social media users worldwide, so tapping into social can be lucrative for your online business. After all, if even a tiny fraction of those users interact with your pages, it could mean more sales for you! But how do you transform your social media profiles into traffic-generation machines?
Here’s a simple guide to get you started.
1. Encourage People to Showcase Their Items on Social
User-generated content is one of the most powerful ways to spread the word about your product online. With this in mind, encourage people to share photos of the items they purchase from you. Would-be customers want to see that your store provides value to other people. When your existing customers post photos of themselves using your goods, it proves that in spades.
2. Reach out to Influencers
If you haven’t already connected with relevant online influencers, do it now. Because influencers have large online audiences, they have the potential to spread word about your product far and wide.
Don’t know who the influencers in your industry are? No problem. Spend some time snooping around Facebook and Instagram and figuring out who your customers follow. You can also use a source like WEBSTA, which organizes the most popular Instagram users and hashtags according to industry.
Once you’ve identified a few key influencers, reach out to them to let them know you’ve started an online store. If they like what they see, they might mention you to their audience.
3. Add Your Ricochet Webstore Items to a Facebook Shop
If you use Facebook, take this opportunity to add your Ricochet Webstore items to your Facebook Shop. If you’ve never done this before, here’s the process to follow:
- Log into your Facebook page and select “Shop” on the left-hand side. Agree to the Merchant Policy.
- In the next window, choose “check out on another website.” Select your currency and select “continue.”
- Go back to your Ricochet store and choose the items you want to feature. Copy and paste the URLs of each product into your Facebook Shop, under the “Add product” button. Don’t forget to select an image!
- Enter the name and price of the item. Select a sale price if you want.
Need some additional guidance? Check out our video on the topic:
Social Media: A Valuable (and Simple) Tool for Driving Web Traffic
Driving web traffic to your online store is essential to keep it running well and maintain your momentum. When you use social media to post your Ricochet Webstore items to your Facebook Shop, make use of influencers, and drive the user-generated content you need, you stand out from the crowd and take a smart approach to growing your online business.
Looking for a way to take your online consignment store to the next level? Sign up now for a 14-day free trial of Ricochet Consignment Software!