If you’ve heard the saying “what can be measured can be improved,”
You understand how important it is to keep an eye on your consignment store’s web traffic.
After all, not knowing who is visiting your store, where they’re coming from, or when they shop with you makes it virtually impossible to improve your traffic numbers and grow your sales. Why go through the trouble of opening an online store if you can’t ever grow it?
Luckily, it’s easy to track your traffic and ensure your numbers are where you want them to be. You’ve just got to learn the ins and outs of analytics!
Why Analytics Matter
When you’ve got access to excellent analytics, you can do anything. Analytics tell you why visitors are coming to your site, where they’re coming from, and why they are (or aren’t) buying your products. This allows you to adjust your approach accordingly, and ensure that the items you’re providing are the ones your clients actually want.
This sounds simple enough, but it shines a light on a complex issue: while it’s easy to create traffic for your online consignment store, it’s tough to optimize your store for maximum performance unless you know how many of those customers are buying from you. Analytics can help with this and are the key to growing your online consignment shop accordingly.
How to Measure Site Traffic With Google Analytics
When it comes to measuring your consignment store’s website traffic, the best path to take is Google Analytics. Google Analytics is a web analytics service provided by web search giant Google. Free and ideal for tracking your online traffic, Google Analytics is the most popular web analytics service in the world.
To use Google Analytics for your site, you’ll just have to follow these quick tips:
1. Open a Google Account
If you don’t already have a Google account, you’ll need to open one now. Luckily, creating a Google Account is easy and free, and only takes a few minutes. If you have an existing Gmail account, you can use that, instead.
2. Get Your Tracking ID
Google Analytics works by installing a tracking ID on your website, which then sends information back to the service, where you can evaluate it in a simple dashboard.
Once you open a Google account, you’ll go on to fill out the relevant information about your consignment store website. From there, you’ll click “Get Tracking ID” to obtain your tracking ID. Just copy and paste the code that link provides you, and drop it into your website. It’s that simple!
If you have additional questions about how to set up analytics tracking, follow this simple tutorial from Google or check out our video on the topic:
The Case for Good Online Consignment Store Analytics
Running a successful online consignment store requires the use of smart analytics. By installing Google Analytics in your online store, you can track your traffic, meet your goals, and ensure the upward mobility of your online consignment company.
Want to take your online consignment store to the next level? Contact us today to learn more about Ricochet Consignment Software, or to start your free trial now.